ABOUT HILLARY CASSEL
More than the chapters you’ve lived.
Hillary Cassel is the founder of MissLabeled, a media
platform centered on identity, discernment, self-trust,
and intentional living.
MEET THE FOUNDER
Meet
Hillary Cassel.
Through speaking, writing, and storytelling, Hillary
invites people to think more deeply, lead more
intentionally, and become more fully themselves.
A LABEL SHE DIDN’T CHOOSE
Why Hillary founded MissLabeled
She lost trust in her own judgment — and rebuilt it, not by rejecting the label, but by refusing to let it, or anyone else’s opinion, make her decisions for her.
Read the founder story
MissLabeled was born from Hillary Cassel’s own journey with a label she didn’t choose — one that arrived in the middle of building a career as a young attorney. She lost trust in her own judgment — and rebuilt it, not by rejecting the label, but by refusing to let it, or anyone else’s opinion, make her decisions for her. Her chapters in law, public service, and leadership followed as evidence of that discernment in practice, not the point of the brand.
How do we trust ourselves?
LAW / PUBLIC SERVICE / LEADERSHIP
Evidence,
not limitation
Her chapters in law, public service, and leadership followed as evidence of that discernment in practice, not the point of the brand.
Authenticity
Knowing what is actually true about you, underneath what you’ve been told.
Discernment
Telling the difference — which labels hold information, which only hold someone’s opinion.
Courage
Being willing to act on that difference when it costs something.
Intentionality
Choosing deliberately rather than by default or inheritance.
Alignment
A life that matches what you found to be true.
Short Bio
Hillary Cassel is a lawyer, Florida State Representative, speaker, entrepreneur, and founder of MissLabeled — a platform helping people question the labels they’ve inherited and reclaim authorship of their own story.
Long Bio
Hillary Cassel is a lawyer, Florida State Representative, speaker, entrepreneur, and founder of MissLabeled. Her career has taken her from the courtroom to the Capitol, through entrepreneurship, public service, and some of life’s most defining chapters, giving her a unique perspective on the tension between the labels we’re given and the lives we’re ultimately called to build.
Today, she explores the questions that define a life well lived: How do we trust ourselves? How do we continue becoming without losing who we are? Through speaking, writing, and storytelling, Hillary invites people to think more deeply, lead more intentionally, and become more fully themselves.
Speaking & Media
STAY CONNECTED
Perspective that leads people back to truth.
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